The final step of your skincare routine and the first step of your makeup routine, face primer is a *can’t live without* hybrid that gives your skin a real boost. Makeup primer creates the perfect base for foundation, locking on a flawless finish. Developed in our L.A. studios for long-lasting quality, our primers contain skin-loving ingredients and are also formulated without parabens or phthalates, are vegan and are cruelty-free.
BESTSELLING PRIMERS
Check out our BESTSELLERS and bestselling primers to see what our customers are loving!
Still not sure why you need to use a primer? Discover the benefits and why a face primer is a necessary step in your daily beauty routine.
SMOOTHING
The first step in creating flawless makeup is to create a smooth base. A makeup primer can help smooth the skin’s appearance and blur any flaws so you can effortlessly blend your foundation.
OIL CONTROL & MATTIFYING
If you find yourself looking for mattifying makeup- Why not start at the beginning with a face primer. The right oil-free primer can help control oil and mattify skin throughout the day. As well as reducing shine on the skin, it can help to smooth and soften. Win-win!
HYDRATING
Hydrated skin? Yes, please! Why not add hydration at every step of your skincare and makeup routine? Boost your skin’s hydration throughout the day by using a gel, oil or water-based hydrating primer.
COLOR CORRECTING
Another benefit of a face primer is that it can help to counteract the appearance of discoloration and even the skin tone. A green toned primer will help to reduce redness whereas a red/apricot toned primer will reduce the appearance of dark spots.
ILLUMINATING
As well as adding a highlighter after your foundation, you can also add extra glow by creating a radiant base with your primer. If you’re looking for more of a dewy makeup look- try starting with a primer oil to give a glowy finish.
PORE MINIMIZING
Say goodbye to visible pores! A silicone-based primer can help to reduce the appearance of pores instantly whilst smoothing & refining the skin’s texture, creating a perfect base for makeup.
WHICH FACE PRIMER DO I NEED FOR MY SKIN TYPE?
What is the best face primer for you? Find out here:
DRY SKIN
What is the best face primer for mature skin or dehydrated skin? These primers are packed with hydration boosting ingredients! Check out our PRIMERIZER which delivers a primer and moisturizer in one and gives 24-hour hydration.
These primers will help your makeup last all day and diminish shine, without feeling heavy on the skin. Our top pick is PHOTO FINISH CONTROL MATTIFYING PRIMER to keep shine at bay all day long.
We recommend our ORIGINAL SMOOTH & BLUR PRIMER it’s our #1 bestseller! It smooths skin, blurs imperfections all whilst creating a flawless base for foundation.
Apply primer like a pro! Check out our guide below on the best ways to apply different makeup primers and how long to let your primer dry before applying foundation to make sure you achieve long lasting makeup every day.
FOR GEL & CREAM FORMULAS LIKE THE ORIGINAL PHOTO FINISH PRIMER:
1.
Start by squeezing a pea sized amount onto finger tips and smooth over clean, moisturized skin.
2.
Work your way out from the center of the face, ensuring the product is massaged into skin until it is absorbed.
3.
Pay extra attention to the areas where your make up usually wears off to ensure your makeup last all day!
